“Most students at Oswald Film School download the school’s app, but the majority do not complete sign-up in order to engage with the digital learning platform. So the school wants to rethink the app’s onboarding flow, with the goal of increasing sign-up conversions and weekly active users.”
Before I get to work, I like to understand the real problem and its full scope in order to target the solution. Above, I’ve highlighted what I consider the problem to solve. In a real work environment I had to be completely sure about this, so I would ask the team or stakeholders whatever I needed to know.
Apart from being clear and simple, the onboarding is a perfect opportunity to convey your app’s values as well as to activate the user and create engagement.
Personally, I don't know how eLearning platforms work in depth. The most similar apps I’ve used are learning platforms such as Masterclass, Skillshare, or apps to improve languages such as Duolingo. This is why I wanted to spend some time understanding the most common practices on these platforms' onboarding processes.